16 September 2012
Comments: Comments Off on Optus released Business Social Media Index

Optus released Business Social Media Index

Optus and COSBOA recently surveyed 380 Australian small and medium businesses only to found out that surprisingly, the majority of business owners are not taking advantage of social media as a marketing tool at all, with most doubting a clear return on investment before they will participate online. The Optus Business Social Media Index states […]


28 July 2012
Category:
social media news
Comments: Comments Off on The rise of social media in retail

The rise of social media in retail

As the social media has rapidly developed for the last 5 years, it has now become a belief that social meida has play a vital rule in reatil. There is established networks like Facebook, Twitter  but also upstarts such as Digg, Pinterest or Instagram. This new ecosystem forces retailers to spend time and money and  […]


28 July 2012
Category:
social media news
Comments: Comments Off on Online Shopping Causing Structural Change To Retail

Online Shopping Causing Structural Change To Retail

Online shopping is causing major structural changes in the Australian retail industry with a record 53 percent of Australians over the age of 15 now doing some shopping online, according to a joint report by consultancy PriceWaterhouse Coopers and market researcher Frost & Sullivan.   The PwC/F&S A/NZ Online Shopping Report predicts online shopping within […]


16 July 2012
Category:
social media news
Comments: Comments Off on How Google’s +1 Button Affects Your business

How Google’s +1 Button Affects Your business

  If you’re reading this is because you probably already know what Google +1 is. Well if not, then you have to know that it is a new feature introduced by Google called the +1 button. Basically, it is a new way Google uses to measure and rank websites or pages based on their “Popularity” […]